If you jump right into advertising or marketing, and miss branding as foundational, then you may waste a lot of time and money.

I’m here to help you avoid that.

In this piece, I start simply, with foundational concepts, and then build upon the ideas, adding more details which you might find changes the picture for your situation.

I’ve also purposefully limited the scope of this piece to branding.

This item is a 48 page PDF eBook.